Senior Marketing Manager (Social Media & Customer Engagement) – Nigeria
Senior Marketing Manager (Social Media & Customer Engagement) – Nigeria
- 1 Vacancy
- 349 Views
Experience
5 Year
Employee type
Full TimePosition
Experienced Professional
Offer Salary
Attractive
For Freelance
No
Application deadline
Jan 07, 2026
Job Description
Transsion Holdings is seeking an experienced and results-driven Marketing Manager with strong strategic thinking and hands-on execution skills. The successful candidate will lead marketing initiatives across social media marketing, influencer/KOL management, customer engagement operations, and integrated marketing campaigns.
Key Responsibilities
- Social Media Marketing Strategy
- Design and execute data-driven social media strategies aligned with business and brand objectives
- Manage content calendars, publishing schedules, and platform performance across multiple channels
- Track analytics, evaluate performance metrics, and continuously optimize campaigns
- Maintain brand voice, tone, and visual consistency across all social platforms
- Influencer & KOL (Key Opinion Leader) Management
- Identify, onboard, and manage influencers and KOLs relevant to target audiences
- Plan and deliver influencer marketing campaigns from briefing through execution
- Oversee contracts, deliverables, timelines, and relationship management
- Measure ROI and refine influencer strategies to maximize impact
- Customer Operations & Engagement
- Develop customer acquisition, retention, and loyalty marketing strategies
- Lead customer communication initiatives and feedback management processes
- Collaborate with sales and customer service teams to enhance customer experience
- Leverage customer insights and data to inform marketing decisions
- Marketing Campaigns & Activities
- Plan and execute online and offline marketing campaigns, promotions, and events
- Manage budgets, timelines, and marketing resources effectively
- Monitor campaign performance and prepare detailed performance reports
- Optimize campaigns based on market trends and performance data
- Strategy & Team Leadership
- Contribute to overall marketing strategy development and execution
- Mentor and guide junior marketing team members
- Work closely with internal departments and external partners to achieve business goals
Job Requirements
- Bachelor’s Degree in Marketing, Business Administration, Communications, or a related discipline
- 5–8 years of professional marketing experience, including senior or managerial responsibilities
- Proven hands-on experience in:
- Social Media Marketing
- Influencer/KOL Operations
- Customer Engagement & Operations
- Integrated Marketing Campaigns
- Strong analytical, reporting, and performance-tracking skills
- Excellent leadership, communication, and stakeholder management abilities
- Ability to work independently, manage multiple projects, and deliver results under pressure
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